As we’ve previously mentioned, the Parthenon and the painting of The Last Supper appear to use the ratio, as does the Apple logo, the Twitter logo and even natural forms such as ferns, flowers, sea shells and the human face. When applied to graphic design, the Golden Ratio simply provides us with a way of creating harmony and proportion that our subconscious mind seems to be attracted to. (image via .uk) What’s this got to do with design? Many believe that this photograph perfectly adheres to the proportions of the Golden Ratio, what do you think? Some of you may even remember Manchester suddenly becoming the focus of media attention when ‘that photograph’ was taken of drunken revellers on New Year’s Eve in 2016. Plotting the relationships between each new Golden Rectangle leaves us with the Golden Spiral. In the remaining space you’ll be left with…another golden rectangle! You can continue doing this over and over right into infinity, just like with the Fibonacci sequence, only in reverse as the proportions get smaller. Starting with a rectangle which fits the parameters of the 1:1.618 rule, you then draw a square within that rectangle. The difference between any two numbers in this sequence isn’t always exactly equal to 1:1.618 but it’s rather close.Īn easier way to understand the Golden Ratio and to see it at work is by using a Golden Rectangle. (image via /blog) What is the Golden Ratio?Īlso known as the Golden Section, the Golden Mean or the Divine Proportion, the Golden Ratio is basically understood as 1:1.618, and is derived from the famous mathematical Fibonacci Sequence in which each number is the sum of the two numbers before it. The Pyramids of Giza, the Parthenon and Da Vinci’s painting of The Last Supper are all said to be designed and composed within the parameters of this ubiquitous and ancient equation. Did you know there is a mathematical ratio found both in man-made design and in nature that can, when used properly, help you create aesthetically pleasing compositions in your design work? Well there is, and it’s called the Golden Ratio.
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